Social media has become an important part of local business marketing strategies, which is why businesses of different sizes collaborate with influencers to promote their products. But many small businesses cannot afford macro-influencers because of budget constraints. So the best way is by promoting the products by collaborating with local or micro-influencers who generate higher engagement on average.
TACTICS TO DISCOVER LOCAL OR MICRO-INFLUENCERS:
1. Find influencers
Scan social media platforms, also check your follower list in which you can find a few micro-influencers, also use google for assistance and make a list of potential influencers. Now you need to scan through their profiles to ensure that the content they create is related to your niche. And if it is, you can approach them with your offer. Sponsee is the right platform for influencers and brands who want to collaborate. You may check out our website (www.sponsee.io.)
2. Perform hashtag research
Local hashtag research can help you find relevant local influencers. As well as Twitter and Instagram, you can use Google to do the research using relevant keywords for your niche and you will be able to discover posts using the hashtags.
3. Reach out:
Once the list is ready, approach them with the offer. For this, you’ll need a brand story along with a mission and vision. Give them an offer that they can’t refuse and ask them to review your product online. Also, give them an exclusive discount code with a good commission.
4. Draft a win-win proposal
You need to develop a win-win proposal if the local influencers show interest in collaborating with you. A clear description of goals and expected outcomes of the collaboration. Give a reason for the influencer to get back to you, which means keep the offer exciting to them. Finally, end the proposal with a call-to-action and ask them for a good time to talk about it in detail.
5. Follow up
Most of the time, influencers may not get back to you immediately, but that doesn’t mean they don’t want to collaborate with you. So wait for a couple of days, and if you still haven’t received a reply from them, then send a follow-up mail.
It is a time-oriented process. Finding influencers is easy and fee-free with Sponsee- the world’s first fee-free marketplace bringing businesses and influencers together. Check out www.sponsee.io.
