Small businesses have been in the marketplace for ages. Did you know that there are approximately 400 million SMEs around the world? But ever since the Covid-19 pandemic, our lifestyle, work, business, and almost every other thing has taken a step back. Likewise, many small businesses have scaled down. …

As we already know that the world is changing at a massive pace and we are living at a time when influencer marketing has become one of the most efficient and effective ways of marketing. This brings us to our main question “How to excel in influencer marketing ?”. Now…

We have come across the question “What actually is influencer marketing ?” way more often than you would imaging. It’s a simple term but it is sometimes misunderstood probably due to lack of proper information. …

Social media has become an important part of local business marketing strategies, which is why businesses of different sizes collaborate with influencers to promote their products. But many small businesses cannot afford macro-influencers because of budget constraints. …

Brand awareness is how the consumer recognises and remembers your business and the service that you provide. If your consumers are very familiar with the logo, products, or services then we can say that consumers are aware of your brand. Here are few steps that you need to follow: 1…

Have you ever wondered if there is an easier way to make transactions without having to deal with cash, wallets, banks or other third-party applications? Well, it is possible now, and it happened back in 2008 when Blockchain technology first came into light when Satoshi Nakamoto published a white paper…